The Genographic Project
I redesigned The Genographic Project creative for National Geographic’s eCommerce site.
Credits:
Design | Dani Bradford
National Geographic Purpose Initiatives Identity Project
National Geographic hired me to work on an identity project to find a solution in branding their new purpose initiatives, which would be used to identify and organize past and future projects. My solution was a series of icons which could be expanded upon in the future, but wouldn’t be visually overwhelming when used with existing program logos. I created wireframes for landing pages, Nat Geo magazine test pages, as well as mock-ups for other program websites and catalogs.
Credits:
Art Direction | Dani Bradford
National Geographic Valentine’s Day Creative
Valentine’s Day promotion for National Geographic’s eCommerce site.
Credits:
Art Direction | Dani Bradford
Stylist | Linda Schleicher
Cathedral outside Valladolid, Mexico
This alcove was hidden from view around a corner at a cathedral near Valladolid, Mexico.
Elephant Grazing at Addo Elephant National Park, South Africa
An grazing elephant at Addo Elephant National Park in South Africa.
Buddha’s Birthday in Seoul, Korea
These lanterns hung on ropes strung across every open space at a temple in celebration of Buddha’s birthday in South Korea.
Infrastructure in Chitila Regugee Camp Beirut, Lebanon
The Chatila refugee camp in Beruit, Lebanon. A man walks down an alley through a puddle, underneath a tangle of electrical wiring and plumbing.
In a cave outside Valladolid, Mexico
Out of the cave and into the sunlight; emerging from swimming in a cenote in Valladolid, Mexico.
Farmer outside Jakarta, Indonesia
A farmer rides this motorbike loaded down with produce to the market outside Jakarta, Indonesia.
Ducks outside Jakarta, Indonesia
I came across this pen of ducks on a dirt road outside Jakarta, Indonesia.