National Geographic Purpose Initiatives Identity Project

National Geographic hired me to work on an identity project to find a solution in branding their new purpose initiatives, which would be used to identify and organize past and future projects. My solution was a series of icons which could be expanded upon in the future, but wouldn’t be visually overwhelming when used with existing program logos. I created wireframes for landing pages, Nat Geo magazine test pages, as well as mock-ups for other program websites and catalogs.

Credits:
Art Direction | Dani Bradford