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Under Armour Women’s + Men’s Speedform XC Shoe

October 31, 2015

I art directed this shoot featuring the Under Armour trail running shoe: Speedform XC. I worked with our studio to setup our first on-location eCommerce shoot using employee models, to promote authenticity using actual trail runners. I then designed all creative assets.

Credits:
Photo | Sam Robles
Art Direction | Dani Bradford

Dani Bradford

A dirtbag solo adventurer and storyteller, in 2015, Dani completed a 4,500 mile+ cycling journey through 15 countries from Portugal to the Republic of Georgia. Her most recent project, #FindingFitzRoy, documents her motorcycle journey down the Americas— from Washington, DC to Patagonia.

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