Trekking in Ethiopia
I came across a small market the base of the mountain selling dried peppers.
Trekking in Ethiopia
The view from outside in the morning, looking at the kitchen and the Tukul where I slept.
Trekking in Ethiopia
I was backpacking around Ethiopia, and went trekking for a few days north of Lalibela in the Kurtain Washa region. It was an amazing experience, and the scenery spectacular.
The Market in Kaolack, Senegal
I was travleling in West Africa and wanted to stop by Kaolack, I had heard rumors of an amazing market there. I wandered for hours through the maze of stalls, and without a guide, would have gotten thoroughly lost.
Hand-Drawn Type inspired by Stephen Hawking
I recently watched “The Theory of Everything”, which inspired me to create these prints based on my favorite quotes from Stephen Hawking’s famous book.
Under Armour Pretty Gritty Campaign
I art directed this shoot featuring the new Under Armour Pretty Gritty collection. Some of our models could barely do a push-up, and as an athletic brand, the goal of this campaign was authenticity. I worked with the studio and model to tell an authentic boxing/workout story, then designed all creative.
Credits:
Photo | Sam Robles
Art Direction | Dani Bradford
Under Armour Women’s 8 Essentials Landing Page
I art directed and designed this new women’s 8 Essentials lander, featuring new products from our lookbook for the fall season. I then worked with our development team to build the new layout into the UA.com responsive site.
Credits:
Art Direction | Dani Bradford
USA Today 2014 Holiday eCard
These two holiday eCards were designed for USA Today and the USA Today Travel Media Group, to be send as eCards as well as a small run of print cards to select clients. The bicycle illustration was also used for the 2014 USA Today Holiday of Lights Campaign.
Credits:
Illustration | Dani Bradford
Under Armour MTN Lander
I designed this MTN Lander department page on UA.com for the new responsive website launch.
Under Armour Women’s + Men’s Speedform XC Shoe
I art directed this shoot featuring the Under Armour trail running shoe: Speedform XC. I worked with our studio to setup our first on-location eCommerce shoot using employee models, to promote authenticity using actual trail runners. I then designed all creative assets.
Credits:
Photo | Sam Robles
Art Direction | Dani Bradford